In the competitive world of online gaming and gambling, free cash in the form of free casino chips resonates louder than anything. By offering new players 200% and in some instances 400% deposit matches, casino brands have been able to attract new players through the lure of free spins. But once they have attracted players to their casinos, how do they keep them happy and playing? This is where the loyalty bonus comes in, and as well as more roulette match deposit bonuses and free spins, casinos use all sorts of tools to keep their players happy- from comps to free air miles.
So what form do these unique and innovative bonuses take? One of the best examples is provided by Virgin Casino, which is a casino that has uses its connections and brand to offer loyal players unique benefits and rewards. Play Virgin Roulette and you’ll earn flying miles when playing online, or on their live or mobile roulette, which can be redeemed on all Virgin Atlantic flights. Tthis is a pretty unique bonus which appeals to many players – use your virtual earnings to fund a trip to the spiritual home of casinos in Las Vegas!
Another loyalty scheme you’ll see a lot of is the ‘comp points’ scheme, whereby you earn points through gameplay that can be converted into free chips when you reach a certain threshold. This is a classic loyalty scheme along the lines of a Tesco Clubcrad. The more you play, the more you’ll earn, etc.
Ultimately, the casino that you choose to play at will depend on a number of things, and the new player bonus is bound to be an important consideration. Don’t forget to research what the casino does for its existing players as well. That should at least be part of your decision making process.